Posts by Author

David Zahn

When You Make A Mistake

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It is bound to happen at some point. Stay in business long enough and there is no way around it. In spite of your best efforts, the best you can hope for is to minimize or reduce the number of times it occurs, but it will happpen. What is the “it” we are referring to? […] [Read More]

Think Like A Customer

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Not every business requires sales people, not every business demands that resources be allocated to production or manufacturing, and it is not even essential that a business have a physical plant or address. However, for any business to succeed, there has to be one necessary condition above all others – a customer willing to make a purchase. And […] [Read More]

Do You Have a Key Employee?

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As 2011 begins with the optimism, exuberance, and excitement that a new year brings, many local football fans are having to come to terms with the head coach of the UCONN football team leaving for a different university. While not entirely a surprise, as Coach Edsall has been mentioned in numerous coaching vacancy discussions over […] [Read More]

Go Ahead, Be a Grinch

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As you sit around the holiday fireplace this year and feign being happy with the gifts you will never use, pretend not to mind the cost of the dinner on the table, or act interested in hearing the same stories over and over from the forgetful relative, you may get the vague feeling that you are […] [Read More]

Social Media and Business

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Time Magazine has announced that Mark Zuckerberg, a 26 year old entrepreneur and creator of Facebook, is the “Time Person of the Year.”  With much fanfare and gallons of ink devoted to the creative genius of the idea, business platform, and usefulness of the application; one out of every twelve people ON THE PLANET now […] [Read More]

Cash, Credit, or Concern?

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Given that this is the holiday season and the economy has not been as robust as many would have hoped it would be after the tinkering by the Federal Government to avoid a crisis, a strange confluence of activity is occurring. People are feeling compelled to spend on gifts, parties, and holiday celebrations, but are […] [Read More]

To Party or Not

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This time of the year is when many companies wrestle with how to acknowledge the season and how to show their appreciation for both their employees and their customers or clients.  The issue of HOW to behave will be addressed in numerous articles, tv stories, blogs, and the like; but WHETHER to hold a party […] [Read More]
Categories: General

The New Truths About PR (Part 2)

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In the previous column, David Meerman Scott shared some ideas about how business owners can leverage the new media options to maximize their business performance. In this second and final column, Mr. Scott concludes answering additional questions. As a reminder, he will be speaking at the FCPRA in Stamford, CT on November 22nd (register at […] [Read More]

The New Truths About PR (Part 1)

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One of the most disconcerting things that can happen in business is that once the owner believes they have figured out what to do, what works, and how to do it; the capabilities and requirements change.  The “rules of the game” shift and what once was seen as progessive is now outmoded or replaced by […] [Read More]

Does Nostalgia Sell?

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As we approach the Thanksgiving holiday, many of us begin to reminisce about the smells, tastes, and memories of going back “home” (whether home is a few time zones away or just down the street). In the haze of our recollections, we tend to romanticize our experiences and heighten the more positively prominent aspect of […] [Read More]