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Author: David Zahn

Social Media and Small Business Part 2

In last week’s post, the first part of this article was published.  You can see that article by clicking on 1    http://blog.ctnews.com/zahn/2012/05/29/social-media-and-small-business-part-1/ or just

Social Media and Small Business Part 1

One of the first articles ever published as part of this blog was a spotlight on a local business that was just being formed.  That business, Gumdrop Swap has succeeded and grown from those inspiring

Source and Select For Success

As the economy slowly seems to be turning more positive and companies are tentatively considering returning to hiring the staff that they have had to do without over the last few years; there is

Presentation Strategy

It is part of almost any sales cycle that is beyond a “self-serve” purchase. With the exception of certain retail sales where the customer or shopper is expert enough to determine his/her needs alone

Creating a Marketing Strategy

At the core of every business are certain fundamentals. Among them are the ability to produce a product or service, deliver it to a customer, and collect payment on it. However, without the competence

Consultation on Consulting

Being known or introduced as a consultant often leads to one of two reactions.  The first is people assume I am between jobs or unemployed and then quickly excuse themselves to go refill their drink

The Pluses and Minuses of Interns

This is the time of the year when a corporate version of speed dating occurs. Students pursuing various professional degrees begin looking for career relevant opportunities while at the same time many

Saying it so I Hear

There is nothing more essential to business than being able to communicate the benefits or value of the company, product, or service. Whether that communication is with a bank, a supplier, or a

Boss and Business

This Spring includes a tour of a revamped E Street Band backing up Bruce Springsteen (the Boss). For those that are not fans, the band has lost two members due to deaths over the last few years. One

Value and Values are not the Same

The senior sales executive at a client asked to meet with me not too long ago to discuss how to improve his sales force’s execution in the field. His complaint was that his direct reports were not