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Email Marketing Mistakes

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When children are first learning to ride a bicycle, parents are diligent about mandating that their kids wear helmets and in some instances, pads and guards to protect body parts in the event of a fall.  When teens are learning to drive, parents and driving instructors mandate that before the key is turned in the […] [Read More]

Congratulations – You Quit!

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Recently, I have been working with some larger clients and talking with potential clients about various business opportunities where I believe I can offer training or consulting services.  While the projects have typically been rather straightforward, I have used the opportunity to learn a little more about the people I work with to better understand […] [Read More]

Mistakes Entrepreneurs Unknowingly Commit

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When corporate employees dream of being in their own business, they rarely envision the struggles that often accompany the financial management side of launching a business.  They will often default to the excitement of seeing the name of their business on a storefront, website, business card, or advertisement and project the “limitless income” they will […] [Read More]

Are We In Conflict Over Conflict?

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There is a constant wave of “How-To” books, webinars, articles, and presentations being marketed to executives and managers that would have them believe that it is good business practice to do whatever is in their power to minimize or avoid conflict.  The general thinking is that conflict is destructive and employees’ productivity will suffer if […] [Read More]

Can Innovation be Institutionalized?

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There have been a few recent developments in the business environment surrounding the concept of innovation that may seem disconnected – but actually point out something worth seeing as related.  The first is the disassembling of Nordstrom’s Innovation Lab.  Another is the understanding of how creativity and innovation occurs.  Lastly, is how things become institutionalized […] [Read More]

Torpedoing or Tuning Up Trust

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Senior Managers are still trying to navigate through the challenges of social media posts that make the ability to respond or communicate with customers, employees, industry partners, etc. in real time.  The positives of leveraging the immediacy of social media include the ability to address, acknowledge, inform, or otherwise engage and interact with various audiences […] [Read More]
Categories: General

What Employers Should Know About Resumes

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Because this is such a compelling topic, this article is longer than typically published in order to ensure comprehensive coverage of the topic without having to make a decision to break it into two parts and lose the continuity of the subject. With it being the start of a new year, this is the time […] [Read More]
Categories: General

Online Dating Hints for Business

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This past weekend, I was approached by a close friend who knows I often help companies improve their marketing and sales efforts.  Only, this friend was not reaching out to me to directly improve revenue, margin, or profit. This friend did not realize it, but was seeking a hand in improving conversion, reach, and targeting.  […] [Read More]
Categories: General

Is it a Strength to Show Weakness?

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There is a wholesale movement occurring in business currently.  What once was accepted as conventional wisdom is being challenged and held in contempt by contemporary thought-leaders.  The practices and approaches used for sales, management, and business interactions that most leaders have been raised on are now seen as anachronistic and woefully out of date. What […] [Read More]