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Deborah A Bussiere shares the secrets of harnessing the power of women in leadership.

Time to End the Good Ole Boy Network (Part II)

This is the second of a two-part series addressing the strength of having female executives either owning or in senior positions within the company.  This two-part series is presented by a guest
Deborah A Bussiere shares the secrets of harnessing the power of women in leadership.

Time to End the “Good Ole’ Boy Network”

Upon occasion, I like to turn this column over to industry thought leaders and allow them the opportunity to directly address issues of pressing importance to the business community from their
Small business success demands being innovative.

Enacting Innovation

As we are beginning to enter the time when political candidates start positioning themselves for runs at the Presidency, the topic of small business policies and the impact small business has on the
Do your customers see you as you see yourself?

Does your Business Suffer From Mistaken Identity?

Whenever law enforcement attempt to identify a suspect, they are quite aware that eyewitness accounts can be notoriously inaccurate as to details, descriptions, and order of events.  Similarly,
Interviews may not always effectively identify successful employees.

But She Was So Good In The Interview

It has happened to many executives, business owners, managers, and supervisors who have had the responsibility and experience of hiring employees.  With the best of intentions and due diligence, a
Do your eyes glaze over when you think of Accounting?

At Tax Time: How Healthy is Your Business?

As business owners scramble to get their personal taxes completed before the deadline, it may be a good time to think about just how well their business is performing financially.  However, for some
Sell like a DJ, not a jukebox

Are You a DJ or a Jukebox?

One of the biggest frustrations a sales executive has is ensuring that the sales force is maximizing their opportunities when they are in front of prospects.  It is expensive and time-consuming to
Is the NLRB's ruling an over-reach on franchise agreements?

Just How Independent are Franchises?

One of the consistencies that shoppers and consumers count on regardless of where they may choose to make a purchase is the expected performance of a franchise retailer.  Almost without exception, a
Think before sending.

Email Marketing Mistakes

When children are first learning to ride a bicycle, parents are diligent about mandating that their kids wear helmets and in some instances, pads and guards to protect body parts in the event of a