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Market to Me, Not Yourself

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There is a confusion that seems to be pervasive among senior executives.  Far too many executives seem to be delivering self-congratulatory marketing messages to bolster their own egos – but not share any advantages or messages that impact the existing or potential customer.  The latest example of this was shared in a post written by […] [Read More]
Categories: General

A Diamond in the Swamps of Jersey

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When people think of New Jersey, they often think of Turnpike exits, the smell of the refineries, the Sopranos, the cast from “The Jersey Shore” and the musicians who have come from that state – Frank Sinatra, Bon Jovi, and Bruce Springsteen. Often, the state is used as a punchline and is reduced to a […] [Read More]
Categories: General

Bank vs. Credit Union

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One of the most critical decisions an entrepreneur makes is often one that is not given a whole lot of thought.  The determination of where to form a financial relationship that includes; checking account, savings, investments, loans, etc. is of vital importance and worth understanding the options. Differences between Banks, Credit Unions and Savings Institutions […] [Read More]
Categories: General

Do, Manage, Consult, or Coach

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The role of the executive is different than that of the subordinate and should be evaluated on the basis of what expectations the organization has for that role, and not of the subordinates’ roles. [Read More]
Categories: General

Netflix’s Not so Near Miss

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Netflix may ultimately reverse or reduce their price increase plans; but for now – they agitated customers and have led to defections en masse. Whether they can recover remains to be seen. [Read More]
Categories: General

Who Will Buy – Me?

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Fans of musicals will remember the scene where Oliver walks the street with roses in his hands hoping to make a sale as he tentatively sings, “who will buy…?”  Of course, as he tries to implore the various people he passes on the street to purchase the flowers, he competes with all of the other […] [Read More]
Categories: General

Smooth or Deep?

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While perusing the Sunday New York Times, an article jumped out at me for a quote it contained (and apparently, I was not the only one as a daily blog that tracks the grocery industry also thought it was noteworthy).  The quote was made by John Rowe, CEO of Exelon, a Chicago-based electric utility company): […] [Read More]
Categories: General

Going with the Flow

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The nature of the business owner and a source of pride for them is that they are relentless in their desire to see the weaknesses in current products and services available in the market (including their own products and services) and exploit an advantage they believe their offering can provide.  In order to maximize the identification […] [Read More]
Categories: General