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Small business success demands being innovative.

Enacting Innovation

As we are beginning to enter the time when political candidates start positioning themselves for runs at the Presidency, the topic of small business policies and the impact small business has on the
Categories: General
Do your customers see you as you see yourself?

Does your Business Suffer From Mistaken Identity?

Whenever law enforcement attempt to identify a suspect, they are quite aware that eyewitness accounts can be notoriously inaccurate as to details, descriptions, and order of events.  Similarly,
Categories: General
Interviews may not always effectively identify successful employees.

But She Was So Good In The Interview

It has happened to many executives, business owners, managers, and supervisors who have had the responsibility and experience of hiring employees.  With the best of intentions and due diligence, a
Categories: General
Do your eyes glaze over when you think of Accounting?

At Tax Time: How Healthy is Your Business?

As business owners scramble to get their personal taxes completed before the deadline, it may be a good time to think about just how well their business is performing financially.  However, for some
Categories: General
Sell like a DJ, not a jukebox

Are You a DJ or a Jukebox?

One of the biggest frustrations a sales executive has is ensuring that the sales force is maximizing their opportunities when they are in front of prospects.  It is expensive and time-consuming to
Categories: General
Is the NLRB's ruling an over-reach on franchise agreements?

Just How Independent are Franchises?

One of the consistencies that shoppers and consumers count on regardless of where they may choose to make a purchase is the expected performance of a franchise retailer.  Almost without exception, a
Categories: General
Think before sending.

Email Marketing Mistakes

When children are first learning to ride a bicycle, parents are diligent about mandating that their kids wear helmets and in some instances, pads and guards to protect body parts in the event of a
Categories: General