The Mountain View-headquartered social media network, LinkedIn, has become the largest professional platform in the world. It’s a popular recruiting tool for staffing professionals and a lead generator for sales people.
For the general user, it’s another channel to job search and build a brand. If you don’t have a LinkedIn account, or have a partially completed profile, here are three reasons to stop overlooking this powerful resource.
When LinkedIn launched in 2003, many of its early adopters were recruiters. A decade later, human resources professionals are still using it as a staffing solution. They often conduct searches for job openings on LinkedIn before posting the job advertisement to the popular boards. In some cases, recruiting agencies source LinkedIn to fill positions not announced on the popular employment websites.
One of the best ways to stand out to a recruiter on LinkedIn is by using snippets from your resume to populate the job description areas of the profile. And complete the summary section. This area is frequently neglected, but, if filled properly, can entice a recruiter to initiate contact. Pictures are not required to get noticed on the professional network; however, they give profiles a finished look. Don’t worry about having a glamour shot. Smartphones can now produce nice snapshots and it’s easy to get a friend or colleague to take the photo. Make sure your outfit is business casual.
Conferences, industry mixers, and alumni reunions can be expensive and not everyone has the time or desire to network actively. This is why LinkedIn is the best way to network passively. By adding connections and joining a few industry groups, you can build a network with minimal effort. A network of at least one hundred connections can yield wonderful career advancement opportunities.
Build a brand
While not everyone aspires to be an industry speaker or writer, it’s still important to build brand awareness around the work you do. By getting a few endorsements on LinkedIn, you can build a good reputation among your peers. Endorsements also stand out to Bay Area employers and help give you authority. It may help to view endorsements as references working for you 24 hours a day, seven days a week.
Belo Cipriani is an award-winning author, former staffing professional, a spokesperson for Guide Dogs for the Blind and the Writer-in-Residence at Holy Names University. Learn more at BeloCipriani.com.