Not all opportunities are alike, and neither should your strategy for presenting your information to potential leads. One of the costliest mistakes job seekers make is to become lax with their resume and lose interest in planning their marketing approach in utilizing specific resume strategies.
In planning for a job search, a resume is one of the first tools you will most likely develop for a variety of reasons to showcase; skills, work experience, education, and qualifications, but the format and style you choose should be tailored to your audience.
If you are new to the job market or have been searching for a while, you will face a broad array of choices, stay in your same field, change industries, or perhaps explore the possibility of consulting in your area of interest.
The business reason for a resume is much like a marketing brochure for a product. It gives the reader information on the product and creates a sense of interest in purchasing it. Your resume presents “you as the product” to the employer, listing your information and creating a reason to bring you in for an interview.
On the other hand, if you are seriously considering a consulting assignment, then a chronological resume may not be the best approach; instead, a biography page would more than likely be a better choice.
A professional biography is commonly used for introductions or speaking engagements. However, if you target your skills towards a consulting project, a biography would serve your purpose. While a resume speaks to the employer focusing on a specific job opening, highlighting a work history, a biography is unlimited. It gives you a creative edge in presenting information without a chronological time structure.
Writing a biography is a great career exercise in helping you identify what you want others to know about you if you are currently working. The information gleaned can be used for introductions to a new team or supporting a sales proposal’s efforts.
A good biography should include a clear message, describing who you are and what you bring to the table. When writing your bio, it is best to stay on one page if applicable and limit your information to four or five paragraphs.
Most readers scan for information. The first paragraph should convey your most effective content to present the facts with enough of a compelling story to be interesting. Make sure your choice of words sends the right message and supports your central theme through your biography. Writing any marketing material helps to use language that your audience will understand and appreciate.
Writing a personal biography can be somewhat challenging even for those who have excellent communication skills because it can feel like you are praising yourself, which is awkward for most. Given the narrative format, it helps to read it out loud to family and friends to make sure you convey your message clearly and compellingly.
Developing a tool kit of different marketing strategies will help you generate more attention and control what messages you want to send towards potential opportunities.
What are your thoughts on using a bio sheet as part of your job search?