Social media exploding with concerns of trapped beverage-makers


A recent SoBe marketing initiative has led to a deluge of concern and condemnation.

The social mediaverse has exploded with concern over SoBe beverage manufacturers after an unknown number of caps surfaced with apparent pleas for help.

In a marketing initiative the company printed “HELP ME TRAPPED IN SOBE FACTORY” on the bottom of countless bottles.

It’s important to note that the PepsiCo-owned company has included off-beat messages under its bottle caps for some time — including “THAT’S WHAT SHE SAID.”

A deluge of concern and confusion filled the company’s Facebook page — even after SoBe released the following statement:

“Hi there, we’re sorry that our cap slogan caused you concern, that was certainly not our intention. These sayings are intended to give our consumers a little smile or pause for thought, not offense, while they enjoy their favorite SoBe beverage.”

There’s reason for concern.

In 2012, a New York woman discovered a note in her Saks Fifth Avenue bag from a Chinese factory worker begging for help.

“HELP HELP HELP,” the note implored with details about being treated “like slaves” and being forced to work 13-hour days.

It was later determined that the note was penned by a Cameroonian national who ended up in the factory after Chinese authorities sentenced him to three years on what were discovered to be bogus fraud charges.

The verdict is still out on the potential success of the campaign — but two things are definitely clear:

  • An increased number of people are talking about SoBe, and likely purchasing the company’s beverages to see what message they find
  • Greater awareness is being paid to the individuals producing the products that many Americans take for granted
Jamie DeLoma