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Monthly Archive for January, 2010

: January, 2010

Trade Show Selling

It is the dream of almost every executive purchasing a booth at a trade show. The doors to the exhibition hall open and prospects start streaming in with checkbooks in hand, questions about products

Customer Is King

If there is one truth that has been proven over and over again in retailing, it is that the customer is king. Suppliers and retailers alike, worship at the altar of the ultimate decision-maker in the

Business, 20/20 Hindsight and NBC

There has been much written, discussed, and joked about the recent debacle occurring at NBC’s late night programming. For those not keeping track, the prized jewel of late night television for half of

Personal but not Confidential

One of the outgrowths of the expansion of technology in society is the tradeoff between sharing of personal information about ourselves and the ability of businesses to better serve us. In a society

To Sir, With Love

One of the decisions salespeople, job hunters, and those seeking to speak to business leaders they may never have met confront is how to refer to the person when writing or calling them. Most of us

Being The Best You

Every business person has had the experience of looking back on their past actions or reflecting on how their behavior did not represent their peak of performance. While the reasons are understandable

None So Innovative As Mom

It has been said that necessity is the mother of invention and that the thought is father to the deed, but those words have never been truer than when applied to parents striving to provide their

Marketing Message Maneuvers

As the economy tightened, many business owners were confronted by the reduction in customer count and the effect of the double jeopardy of smaller sized sales to their existing customers, Seeking to

Talk Amongst Yourselves

Perception being what it is, if asked what they think of gossip in business settings, many people would be quick to point out the negatives and hurtful outcomes that are likely to occur. However, if

ESTablish Your Image

One of the most important determinants of marketing and sales success is the image prospects and customers have about the company and what represents. While, there is much to be discussed and learned