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Author: David Zahn

Shiny objects button

Avoiding ‘Shiny Object’ Trap in Generating Leads

Opening up your email box on any given day is likely to mean having to wade through numerous inducements to follow the path suggested by one self-proclaimed marketing expert or another. Each email
Business people developing rapport

Rappin’ About Rapport

The confluence of technology, world events, corporate budgets, and convenience-seeking behaviors have brought an evolving set of challenges to the traditional ways of prospecting, selling, and

It Wasn’t My Fault

Many small business owners are feeling the walls closing in around them due to the Covid-19 pandemic and are dealing with issues that are out of their immediate control. Among those needs are
Book Cover The Motive

Why Do You Do It?

Many past, current, and future employees of businesses look at the Owner, CEO, or President of their company and aspire to be in that position. Some dream of the power they can wield, others see what
PR is more than being interviewed

Why Your PR Should be A1

Many small and medium-sized businesses are entirely focused on closing sales, producing products/providing services, managing inventory costs and collecting revenue; that marketing efforts take a
Jiminy Cricket's wisdom is not for kids only.

Perhaps Jiminy Cricket Was Right All Along

If you have kids or ever were a kid yourself, you likely are familiar with the animated Disney character, Jiminy Cricket. The creators of the character imbued him with a wisdom that he often shared

Teamwork: Getting to the Heart of the Matter (Part 2)

In the previous article, we explored the thoughts of Dr. Steven Fishberger on his role as a leader of a team of medical professionals and the traits and characteristics he seeks in team members.  This

Teamwork: Getting to the Heart of the Matter (Part 1)

For many business professionals, the stress of having to work and succeed as part of a team can feel like a challenge that taxes them beyond their comfort level. For Dr. Steven Fishberger, Pediatric
Ikigai graphic

OK, Now What?

It is the start of the new year, but you are far from excited. Perhaps you fall into one of these categories: 1. Recently retired and feeling uneasy about what to do next. You have experience, skills,
Hat and Noisemaker

That Time of Year

The ball is ready to be dropped, the party planning is complete, the table is set and the guests are due to arrive. Your personal/social planning is done. You are ready to greet the New Year with all