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Author: David Zahn

Is Culture Contagious?

Nearly every news broadcast of late carries a story about the impact the pandemic has had on each of us personally and collectively. We hear about culture in a medical sense when Doctors test for
Are we marketing like a G.I.R.L.?

Are You Marketing Like a G.I.R.L.

A few years ago, P&G had a very compelling advertising campaign that had people talking about a lot more than just soaps, detergents, and shampoos. It was a series of commercials that were focused
Business man with super powers

Managing Internal Champs and Chumps

Your success in your chosen entrepreneurial venture or role within a business will be heavily dependent on how well you control your internal champs and chumps.  It is inevitable that you are guided
Bad Advice sign

Is Having a Plan B a Mistake?

Nearly every parent has counseled their child at some point to have a Plan B if their original plan should not come to fruition. Whether we are talking about making plans with friends for a weekend
Untied shoelaces

What are You Taking For Granted?

How many times have you heard or even thought, “that is just the way it is done?” In business, we tend to replicate what we have seen or been taught as “the right way” to accomplish a task. Rarely do
Newspaper boy

What’s News?

Many businesses have incorporated sending out newsletters as part of their marketing efforts. Unfortunately, many of them do it poorly and may be doing more harm than good. While it has become an

Exactly How Do I Network?

You know you should. Whether business is good, business is bad, you are just starting your business, or are just looking to stay current in the trends, gossip, and insights of your industry; when the
Failing to learn from Covid-19 is a mistake.

The Marketing Pandemic

As this article is being written, many of us are working from home rather than in our offices, watching the news to learn the latest updates on the spread of the Covid-19 virus, and struggling to

Becoming a Business Hero

It can be said at just about any time in our history, and at any point in each of our business career’s arc; “we live in interesting times.” At various points, economies have been impacted by wars
Shiny objects button

Avoiding ‘Shiny Object’ Trap in Generating Leads

Opening up your email box on any given day is likely to mean having to wade through numerous inducements to follow the path suggested by one self-proclaimed marketing expert or another. Each email