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Author: David Zahn

Newspaper boy

What’s News?

Many businesses have incorporated sending out newsletters as part of their marketing efforts. Unfortunately, many of them do it poorly and may be doing more harm than good. While it has become an

Exactly How Do I Network?

You know you should. Whether business is good, business is bad, you are just starting your business, or are just looking to stay current in the trends, gossip, and insights of your industry; when the
Failing to learn from Covid-19 is a mistake.

The Marketing Pandemic

As this article is being written, many of us are working from home rather than in our offices, watching the news to learn the latest updates on the spread of the Covid-19 virus, and struggling to

Becoming a Business Hero

It can be said at just about any time in our history, and at any point in each of our business career’s arc; “we live in interesting times.” At various points, economies have been impacted by wars
Shiny objects button

Avoiding ‘Shiny Object’ Trap in Generating Leads

Opening up your email box on any given day is likely to mean having to wade through numerous inducements to follow the path suggested by one self-proclaimed marketing expert or another. Each email
Business people developing rapport

Rappin’ About Rapport

The confluence of technology, world events, corporate budgets, and convenience-seeking behaviors have brought an evolving set of challenges to the traditional ways of prospecting, selling, and

It Wasn’t My Fault

Many small business owners are feeling the walls closing in around them due to the Covid-19 pandemic and are dealing with issues that are out of their immediate control. Among those needs are
Book Cover The Motive

Why Do You Do It?

Many past, current, and future employees of businesses look at the Owner, CEO, or President of their company and aspire to be in that position. Some dream of the power they can wield, others see what
PR is more than being interviewed

Why Your PR Should be A1

Many small and medium-sized businesses are entirely focused on closing sales, producing products/providing services, managing inventory costs and collecting revenue; that marketing efforts take a
Jiminy Cricket's wisdom is not for kids only.

Perhaps Jiminy Cricket Was Right All Along

If you have kids or ever were a kid yourself, you likely are familiar with the animated Disney character, Jiminy Cricket. The creators of the character imbued him with a wisdom that he often shared