Heightened awareness

(BTW, the no-real-news news is on the comments of the previous post.)

Got this press release from Danbury today (trimming sponsorship details and some boilerplate):

Colon Cancer Survivor Molly McMaster To Play On March 1

Molly McMaster, 29, of Wilton, NY, is making history during March as she plays for every team in the United Hockey League, a men�s professional minor league. On March 1 at 7:00 p.m., she will take the ice with the Danbury Trashers at the Danbury Ice Arena in Danbury, CT as the Trashers face the defending Colonial Cup Champion Muskegon Fury.

McMaster, who has been playing amateur hockey for 11 years, will join a select number of women who have played men�s professional hockey, and an even smaller number who have played out of the net. Her first professional game will be on February 26 for her hometown team, the Adirondack Frostbite.

McMaster�s ice time in March will be the highlight of �The UHL Cross-Checks Colon Cancer,� the UHL�s 2006 campaign for National Colorectal Cancer Awareness Month. The Trashers and the entire UHL are supporting colorectal cancer awareness through an alliance with The Colon Club, a national nonprofit organization dedicated to educating about the disease in out-of-the-box ways. McMaster, President and Co-Founder of The Colon Club, was diagnosed with stage II colon cancer on February 19, 1999 � her 23rd birthday. She celebrated her 30th birthday and her seventh year cancer-free exactly one week before playing her first professional game.

This latest stunt is just one of many in which McMaster has participated since her diagnosis. She inline skated 2,000 miles across the country in 2000 for �Rolling to Recovery;� in 2002 created the nationally-known Colossal Colon�, a crawl-through model of the human colon; co-founded The Colon Club in 2003; and in 2005 unveiled the first ColondarSM, an annual calendar of young colorectal cancer survivors.

�Colorectal cancer is not just a 50-year-old white man�s disease. It can happen to anyone at any time,� said McMaster.

A tip of the hat to the Richmond Times-Dispatch, which reported about this three weeks ago and notes that McMaster is Adirondack’s community relations coordinator.

On the one hand, colorectal cancer awareness: We’re for it. On the other hand, skating a shift in a professional game as a publicity stunt…

Talk amongst yourselves.

Michael Fornabaio